A product card in the Chinese WB seller portal is created using a basic set: category, title, price, photos, description, and specifications. Technical requirements are simple—JPG/PNG/WEBP images from 700×900 pixels—but competition is won through the quality of the Russian text.
Step-by-step creation
- Select a category and subcategory: these determine the set of specifications and the commission rate: live item commission rates
- Title according to platform rules: no category repetition, no internal service information—details in the localization rules
- "Brand" field: no company name, no leading symbols, no slashes
- Photos from 700×900, up to 10 MB; the cover image determines CTR—infographics
- Specifications: fill them out completely, as filters and search rely on them
- Price in yuan: calculated using the pricing formula
Bulk creation
- "Add → Multiple products": upload via Excel or system template
- Bulk editing: directly in table cells, with drag-and-fill functionality
- For "Auto Parts," the system populates attributes based on brand and code
- Card limit for low turnover: 600 (increases with sales)
Cover A/B testing
The portal allows testing the main photo: two variants, the system splits traffic and shows the winner. Requirements remain the same: PNG/WEBP/JPG, from 700×900, compression at least 65%.
Frequently asked questions
How many photos should I upload?
The technical minimum is one, the working standard is 5–8: main photo, angles, details, dimensions on infographics, and usage scenarios. Cards with 2–3 photos lose to competitors before the description is even read.
Can I use supplier photos from 1688?
As a base, yes; it is a common practice. Those who refine them win: removing Chinese characters from the background and adding Russian infographics. The platform generator does this automatically—what the set looks like.
Why is my card failing WB moderation?
Common reasons: brand with forbidden symbols, category mismatch, or photos smaller than 700×900. The error message in the portal points to the specific field—it can be fixed in minutes.
What are the technical requirements for product images on Wildberries?
Images must be in JPG, PNG, or WEBP format with a minimum resolution of 700×900 pixels and a file size of up to 10 MB.
How can I improve my product card's ranking on Wildberries?
You should ensure consistency across your title, photos, and specifications, as the card score is lowered if the description contradicts the specifications. Additionally, high-quality Russian text and effective infographics on your cover image can help you win against competitors.
Is it possible to upload multiple products at once in the seller portal?
Yes, you can use the Add → Multiple products feature to upload items via Excel or a system template, and you can perform bulk editing directly in table cells using drag-and-fill functionality.
What should I do if my product card fails moderation?
Check the error message in the portal, which will point to the specific field causing the issue. Common reasons for failure include using forbidden symbols in the brand name, category mismatches, or images that are smaller than 700×900 pixels.
- Cards from 1688 in minutes
- Live commissions and rates
- Infographics in Russian