The Chinese WB seller portal is a simplified version of the standard seller account: it has fewer sections and an interface that is partially in Russian and partially in Chinese. It lacks half of the settings found in the Russian version, which is an advantage for the cross-border model as it reduces routine tasks.
Differences from the Russian version
| Parameter | Chinese portal | Russian portal |
|---|---|---|
| Interface language | Russian + Chinese | Russian |
| Structure | Simplified, minimal sections | Comprehensive, many settings |
| Product listings | Basic fields: title, price, photos, description | Advanced: SEO fields, promos, rich content |
| Commission | By category, 1,5–26% | Custom grid + additional service fees |
| Storage | Not charged | Paid |
| Acquiring | 0% | Withheld |
| SPP (Customer discount) | ~5%, up to 15% | 20–25% and higher |
Features
- Listings: creation, prices in yuan, stock levels
- Orders and cross-border delivery statuses
- Balance: income, expenses, payout history — all in yuan
- Warehouse selection: ~80% Chinese, ~20% Russian (FBS model)
Funds in the portal
Prices are set in yuan, payouts are received in yuan, and the withdrawal fee is 0%. WB handles the conversion to rubles for the storefront at a rate close to the market exchange rate — more about conversion.
Sales economics: live commissions + logistics rates + taxes ~6% — how taxes work.
Frequently asked questions
Are the features of the simplified portal sufficient for high-volume sales?
Yes: listings, pricing, orders, finance, and analytics are all available. What is missing are the deep promo settings of the Russian version; these are not critical for the cross-border model.
What language is technical support in?
The interface is partially in Russian, and support is tailored to Chinese sellers. In practice, issues are resolved through the portal; complex cases are handled with the help of a partner.
Can multiple people manage the portal?
Access is via the portal account; for teamwork, it is more convenient to use external tools where roles are separated, while the portal remains the "source of truth."
How does the Chinese seller portal differ from the standard Russian version?
The Chinese portal features a simplified interface with fewer sections and a mix of Russian and Chinese languages. It lacks many of the advanced settings found in the Russian version, which helps reduce routine tasks for cross-border sellers.
How are commissions and rates calculated for Chinese sellers?
Commissions, rates, and calculations are pulled in real-time from the current WB and Ozon Global rate databases. As of 20.09.2026, commissions range from 1,5 to 26% depending on the category.
Can I ship products to Russian warehouses using the Chinese portal?
Yes, the portal allows shipping to Russian WB warehouses, which can boost your listing by reducing delivery times to 4 days. Sellers are responsible for organizing this delivery, typically through a fulfillment partner.
How are payouts handled in the Chinese portal?
Prices are set and payouts are received in yuan with a 0% withdrawal fee. WB handles the currency conversion for the storefront at a rate close to the market exchange rate.
- Listings and infographics
- Live price calculator
- Publishing and orders