Both platforms accept goods directly in China and handle delivery to the Russian buyer, but they operate differently: Wildberries uses fixed rates per kilogram and an entry deposit, while Ozon Global uses per-gram pricing, a choice of a dozen carriers, and no entry deposit. Choosing between them is a choice of logistics model, not a question of which platform is 'better'.
Commissions: how the platforms calculate them
WB ties the commission to the item category: the current range in the directory is from 1,5% to 26%, with a median of 21%. Sneakers — 17%, T-shirts and dresses — 20%, toys — 24%. The full WB commission table is updated via the official API.
Ozon Global considers not only the category but also the price in yuan: up to 1,500 ¥, the rFBS rate stays within the 6–12% range, increasing as the price rises. Details for all categories are in the Ozon commission guide.
Logistics: kilograms vs. grams
WB calculates using the formula 'rate × weight + order fee', with weight rounded up to 100g. The main rate is 0 ¥/kg + 0 ¥; express from Hong Kong is 0 ¥/kg + 0 ¥. Rates are fixed; the table for all 42 warehouses is in the guide.
Ozon charges by the gram: a fixed portion plus a rate per gram; the tariff depends on the scoring group (price + weight) and the carrier. Additionally, there is OGL proprietary logistics — 14% cheaper than rFBS Economy, and batteries are permitted. Compare: WB calculation examples and Ozon calculation examples.
| Parameter | WB (Chinese account) | Ozon Global |
|---|---|---|
| Commission | by item, 1,5–26% (median 21%) | by category and price in ¥, from 6% |
| Logistics | fixed ¥/kg + order fee | fixed + ¥/gram, by scoring group |
| Warehouses in China | 42 receiving warehouses | 189 drop-off points + OGL |
| Entry deposit | 10,000 ¥ (refundable) | none |
| Items with batteries | express from Hong Kong only | allowed in OGL, in rFBS — depends on destination |
| Delivery time | 6–30 days depending on rate | 13–30 days depending on service level |
| Payouts | yuan, via payment systems | yuan, via payment systems |
Receiving infrastructure
WB has 42 warehouses from Guangzhou to Harbin (list of cities). Ozon has 189 drop-off points in China from 15 logistics partners, plus 9 points in Hong Kong and a Kazakhstan route (addresses of points). Practical conclusion: no matter where your production is located, both platforms have a drop-off point nearby — you should compare rates based on your specific city.
Entry threshold
- WB: 10,000 ¥ refundable deposit, account opening takes from a few hours to one business day
- Ozon Global: no deposit — lower threshold for testing a niche
- both platforms require a Chinese company with a business license and Russian-language product listings
- payouts for both are in yuan via payment systems (LianLian Pay and similar)
Frequently asked questions
What is the difference in entry costs between Wildberries and Ozon Global for Chinese sellers?
Wildberries requires a 10,000 ¥ refundable entry deposit to start, whereas Ozon Global has no entry deposit, making it a lower threshold for testing a niche.
How do Wildberries and Ozon Global calculate their logistics costs?
Wildberries uses fixed rates per kilogram plus an order fee with weight rounded up to 100g, while Ozon Global charges by the gram based on a fixed portion plus a rate per gram depending on the scoring group and carrier.
Are there specific commission ranges for selling on Wildberries?
Wildberries commissions are tied to the item category, currently ranging from 1,5 to 26 with a median of 21, as of 20.09.2026.
Can I ship items with batteries to Russia using these platforms?
On Wildberries, items with batteries are restricted to express shipping from Hong Kong only, while Ozon Global allows batteries in their OGL proprietary logistics.
- Live WB and Ozon rates
- Generate listings from 1688
- Publish to both accounts