The main 'silent' WB penalty for cross-border sellers is for dimension discrepancies: if the actual product dimensions exceed those specified in the product card, additional logistics costs are charged with a multiplier. In the financial report, these appear as 'Penalty' and 'Other penalties'.
Reasons for penalties
- dimensions and weight exceed declared values — logistics recalculated with a multiplier
- violation of platform rules: counterfeit goods, prohibited categories
- oversized items without special conditions: 25 kg or more, or any side 120 cm or more — subject to separate rules
- shipping violations: incorrect item, incorrect labeling
Where to check
Financial report in the seller account: total amount = 'Penalty' + 'Other penalties', with details for each charge. Check monthly: systematic dimension penalties mean the dimensions in the product cards are incorrect — this is fixed once by updating the cards.
What is not in the Chinese seller account
Some Russian deductions do not exist in the cross-border model by design: paid storage, acquiring fees, and intake fees. The cost structure is shorter: commissions and related costs.
Frequently asked questions
How to dispute a WB penalty?
Through seller support with evidence: photos of the packaging with dimensions, measurements from the fulfillment center, and product card data. One-off measurement errors can realistically be disputed; systematic discrepancies are easier to fix by updating the product cards than by disputing every order.
Are there penalties for order cancellations by the seller?
Cancellations hurt quality metrics and rankings, and systematic ones threaten the account's status. The rule is simple: do not list items that the supplier does not have in stock, especially in the 'made-to-order' model.
How to understand what exactly was deducted?
In the financial report, each deduction has a type and an order ID. The 'Penalty' and 'Other penalties' columns are summed separately — reconciling them with expectations once a month takes five minutes.
Why am I being charged extra logistics fees on Wildberries?
You are likely being charged because the actual dimensions or weight of your products exceed the values specified in your product card. These discrepancies trigger logistics recalculations with a multiplier, which appear as 'Penalty' or 'Other penalties' in your financial report.
How can I check the details of my penalties?
You can view the details of each deduction by checking the financial report in your seller account. The total amount is calculated by summing the 'Penalty' and 'Other penalties' columns, which provide specific details for each charge including the order ID.
Can I dispute a penalty for incorrect dimensions?
Yes, you can dispute one-off measurement errors through seller support by providing evidence such as photos of the packaging with dimensions and measurements from your fulfillment center. However, for systematic discrepancies, it is more efficient to update the dimensions in your product cards than to dispute every individual order.
Are there any Russian market fees that do not apply to the cross-border model?
Yes, the cross-border model does not include paid storage, acquiring fees, or intake fees. The cost structure for Chinese sellers is shorter and primarily consists of commissions and related costs.
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