Today, Chinese companies can directly register on two major Russian marketplaces: Wildberries (Chinese accounts) and Ozon Global. Both platforms accept sellers with a Chinese legal entity, process payments in yuan, and handle delivery from China to customers themselves. Other notable Russian platforms do not offer direct cross-border entry for Chinese companies, or access is limited to closed partner programs—conditions change, so check official websites.
Wildberries and Ozon Global: which one to choose
The short answer is to start where your category offers the best economics, or often on both platforms simultaneously: it is convenient to manage product listings and inventory from a single system. A detailed comparison of commissions, logistics, and requirements can be found in the article Ozon Global or WB.
Independently, through an agency, or via a platform
- Independently. Free, but you will have to handle the account interfaces, the Russian language, and tariffs yourself. This knowledge base covers the entire process.
- Agency (代运营). Removes routine tasks but charges a percentage or a fixed fee, and the store and experience remain with the agency. There are no "verified agency" rankings—evaluate them based on the contract, case studies in your category, and report transparency.
- MarketBridge platform. The middle ground: you manage the store yourself, while the system automates listing generation, translation, pricing based on live rates, and publication.
Where to find market data
Reliable data on volumes and trends is published by the platforms themselves in reports and press releases, while consolidated analytics are provided by bank and consulting agency research. We intentionally do not include market figures in this article: they become outdated faster than any article is updated. Real-time figures that affect your economics—commissions and tariffs—are available in our reference guide and are updated automatically.
Frequently asked questions
Can Chinese companies sell directly on Russian marketplaces?
Yes, Chinese companies can directly register and sell on Wildberries and Ozon Global. Both platforms accept Chinese legal entities, process payments in yuan, and manage delivery from China.
Should I choose Wildberries or Ozon Global for my business?
It is often recommended to start on both platforms simultaneously to maximize reach. You should choose based on which platform offers the best economics for your specific product category.
What are the different ways to manage my store on these platforms?
You can manage your store independently, hire an agency to handle routine tasks, or use the MarketBridge platform. MarketBridge automates listing generation, translation, pricing, and publication while you retain control of the store.
Where can I find up-to-date information on commissions and tariffs?
Real-time figures for commissions and tariffs are available in our reference guide, which updates automatically. We avoid including specific market figures in articles because they become outdated quickly.
- One product — both platforms
- Listings from 1688
- Pricing based on live rates