In the Chinese WB seller account, the seller operates in yuan: prices are set in yuan, and payouts are received in yuan. The platform handles the conversion to rubles for the buyer at a rate close to the market exchange rate, rather than a 'bank rate with commission.' There is no double conversion in this scheme.
How it works
- the seller sets the product price in yuan
- WB automatically displays the price to the buyer in rubles based on its current exchange rate
- the buyer pays in rubles, WB converts the amount and credits the seller in yuan
- the payout is sent to the payment system wallet — WB withdrawal fee is 0%, processing time is 1–3 business days
What exchange rate the platform uses
The WB rate is close to the market exchange rate, which is more profitable than selling rubles through a bank with its spread. For reference: the official Central Bank rate today is 12,57 ₽ per yuan; it is reasonable to include a buffer in price calculations (e.g., Central Bank +15% ≈ 14,45 ₽) — why this is the case.
The path of funds to your account
WB → payment system (LianLian Pay ~1.2% per transfer, Payful, PandaPay) → Chinese company bank account. The choice of bank does not affect payouts — how to choose a bank. Next steps involve taxes and withdrawals: all methods.
Frequently asked questions
Where can I see the WB exchange rate for today?
The storefront price in rubles on your product card reflects the platform's current rate: price in yuan × exchange rate. The exact exchange rate figure is not published as a separate metric for sellers, and there is no practical need for it: the unit economics are balanced by the buffer in the price.
What happens to the price during an exchange rate spike?
The storefront price in rubles is recalculated automatically by the platform; the seller's yuan price remains unchanged. The seller's risk is the reverse: revenue in yuan is fixed, but procurement costs may have increased.
Is it more profitable to set prices directly in rubles elsewhere?
For a Chinese company, the yuan-based scheme is cleaner: there are no currency operations or double conversions. Ruble-based schemes only make sense if you have a Russian legal entity — that is a different business model.
How does the currency conversion work for Chinese sellers on Wildberries?
Sellers set prices in yuan, and the platform automatically displays them to buyers in rubles using a rate close to the market exchange rate. There is no double conversion, and payouts are received directly in yuan.
What is the current official exchange rate for my price calculations?
The official Central Bank rate today is 12,57 ₽ per yuan. It is recommended to include a buffer in your price calculations, such as the Central Bank rate plus 15%, which is approximately 14,45 ₽.
How long does it take to receive my money after a withdrawal?
Once the payout is sent to your payment system wallet, the processing time is 1–3 business days. The platform charges a 0% withdrawal fee for this process.
Can I see the specific exchange rate Wildberries uses for my products?
The exact exchange rate figure is not published as a separate metric for sellers. You can see the result of the conversion by checking the storefront price in rubles on your product card, which is calculated as your price in yuan multiplied by the platform's current rate.
- Product cards and infographics
- Live price calculator
- Publication and orders