The WB rating system is fairer than it seems: the system automatically filters out spam, insults, off-topic reviews, and ratings that contradict the text (e.g., "everything is great" with one star). Only meaningful ratings are taken into account, which benefits honest sellers.
What is considered and what is not
- considered: the rating from the final version of the review (edits override the original)
- not considered: spam, insults, off-topic reviews
- not considered: mismatch between rating and text — a low rating with a positive review and vice versa
- videos in reviews: 5 sec–2 min, photos: up to 5 items
What the rating affects
- search position and buyer trust
- card conversion: the buyer reads reviews and seller responses
- participation in promotions: promo mechanics have their own requirements for product ratings
How to grow it
- product = expectations: honest photos and dimensions are the foundation of the rating: honest product card
- quality control at the fulfillment center — defective items must not reach the buyer
- responding to reviews and questions within 24 hours: how to respond
- handling negative feedback with solutions, not arguments
Frequently asked questions
How to quickly get the first ratings for a new product?
Initial sales at a competitive price + flawless execution: accurate product, intact packaging, quick response to questions. The platform purges fake reviews, and the first negative review on an empty card is very costly.
Will one bad review significantly drop the rating?
On low volumes, it is noticeable, so it is more important to prevent failures for new products than for mature cards. As the number of ratings grows, the weight of each one decreases; the main thing is to respond and resolve issues.
Do buyer questions affect the rating?
Not directly, but indirectly, they have a strong impact: unanswered questions reduce conversion, and conversion and sales drive the card's position. The 24-hour rule for responses — how to organize it.
Does Wildberries count every review towards my product rating?
No, the system automatically filters out spam, insults, off-topic reviews, and ratings that contradict the text. Only meaningful ratings are taken into account to ensure the system remains fair for honest sellers.
Why is it so important to avoid negative reviews when I first launch a product?
On low sales volumes, a single bad review has a noticeable impact on your rating. It is more important to prevent failures for new products than for mature cards because the weight of each individual rating decreases as your total volume grows.
Do buyer questions impact my product's search position?
While questions do not affect the rating directly, they have a strong indirect impact because unanswered questions reduce conversion. Since conversion and sales drive your card's position, you should aim to respond to all questions within 24 hours.
What are the main factors that influence my product rating?
Your rating is influenced by honest product cards with accurate photos and dimensions, quality control to prevent defective items, and how you handle feedback. Responding to reviews and questions within 24 hours and resolving issues instead of arguing also helps maintain a high rating.
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