The Wildberries Chinese seller dashboard answers three questions: what is being bought (sales funnel), where stock should be located (regional supply), and what will run out tomorrow (inventory history). This is the minimum set of reports you should review weekly.
Key reports
- Analytics overview: filters by category, brand, and SKU; widgets for funnel, supply, and inventory
- Sales funnel: views → cart → order → redemption; cart conversion = added to cart ÷ visitors
- Regional supply report: where orders are coming from and where to place stock — shorter delivery distances improve search ranking
- Inventory history: item liquidity — high (below average stock), normal, low
- Financial report: revenue, commissions, logistics, and penalties — all in yuan
Report → Action
| Signal | Action |
|---|---|
| Views exist, no cart additions | fix the product page: price, cover image, reviews |
| Cart additions exist, no orders | price vs. competitors, delivery times |
| Low item liquidity | sell off and do not restock |
| Region with orders but no stock | ship to a nearby warehouse: <a href="/en-US/knowledge/wildberries-warehouses-in-china-where-to-ship/">warehouse selection</a> |
| Penalties in the financial report | measure dimensions: <a href="/en-US/knowledge/wildberries-fines-and-deductions/">reasons for penalties</a> |
Data review rhythm
- daily: orders, stock levels for bestsellers, unprocessed reviews
- weekly: funnel, regional supply, conversions
- monthly: financial report including penalties, price adjustments based on exchange rate: exchange rate and pricing
Frequently asked questions
Which report should a beginner start with?
Sales funnel: views → cart → order. It immediately shows where money is being lost: no views — ranking issue, no cart additions — product page/price, no redemptions — expectations and quality.
How often is data updated?
Operational metrics update throughout the day; the financial report closes in periods. Pricing decisions should be based on weekly data: daily fluctuations are noisy.
Can I export data for my own analytics?
Yes, reports can be exported from the dashboard; for regular summaries across all stores, a platform is more convenient: MarketBridge aggregates orders from both dashboards into a single window.
Which reports should I check every week to manage my store effectively?
You should review the sales funnel, regional supply, and conversion reports weekly. These help you understand customer behavior, optimize stock placement, and track the impact of your product page changes.
How can I improve my search ranking using the regional supply report?
The regional supply report shows where your orders are coming from, allowing you to place stock in nearby warehouses. Shorter delivery distances improve your search ranking on the platform.
What should I do if my products have views but no cart additions?
If you have views but no cart additions, you should fix your product page. Specifically, review your price, cover image, and customer reviews to improve conversion.
How can MarketBridge help me manage my data across different platforms?
MarketBridge aggregates orders from both Wildberries and Ozon Global dashboards into a single window. This makes it more convenient to get regular summaries across all your stores.
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