Infographics solve the main problem of cross-border product listings: a lack of trust. Customers cannot touch the product and have to wait twenty days for delivery; images with Russian text, dimensions, and usage scenarios answer questions before they turn into purchase cancellations.
What should be included
- cover: product + main benefit in one phrase — drives clicks from search results
- features: 3–5 key characteristics overlaid on the photo
- dimensions: measurements in centimeters on the image; for clothing, include a size chart
- scenarios: product in use — kitchen, car, desk
- composition/contents: exactly what will arrive in the box
Rules that work
- error-free Russian text — a single typo on the cover discredits the entire listing
- large font size: infographics are viewed on mobile phones; small text is effectively invisible
- one concept per slide; do not turn the image into an encyclopedia
- consistent style: uniform fonts, colors, and margins
- no Chinese characters or remnants of Chinese interfaces in the photos
Generation instead of a designer
MarketBridge automatically generates a set of infographics: it analyzes the product via photo and description, highlights benefits, and assembles 1 cover + 8 slides in a unified style — in Russian. This is also available via the "Card Designer" Telegram bot — 3 listings for free.
Pre-publication checklist
- text is readable on a phone screen without zooming
- numbers in the infographics match the listing specifications
- cover stands out from competitors in search results on small tiles
- no promises the product cannot fulfill — this leads to returns and negative reviews
Frequently asked questions
How many slides are optimal?
Cover + 4–7 informative slides: features, dimensions, scenarios, contents. Few people scroll past ten; it is better to have fewer slides, provided each one answers a real customer question.
Do I need to create different infographics for WB and Ozon?
The base is reusable; differences lie in the cover format and the platform audience's focus. The MarketBridge generator assembles the set once; adaptation for a second platform takes minutes.
How do I check if the new infographics are working?
A/B test the cover in the WB dashboard and track the conversion-to-cart rate over 1–2 weeks. There is only one metric: conversion, not "like/dislike."
What information should I include in my product infographics?
You should include a cover with the product and its main benefit, 3–5 key features, dimensions or a size chart, usage scenarios, and the exact composition of what is in the box.
What are the most important design rules for Russian-speaking marketplaces?
Ensure the Russian text is error-free, use a large font size for mobile readability, maintain a consistent style, and avoid using any Chinese characters or remnants of Chinese interfaces.
How can I test if my new infographics are effective?
You should A/B test the cover in the WB dashboard and track the conversion-to-cart rate over a period of 1–2 weeks to see if it improves performance.
How many slides should I include in my listing?
The optimal set consists of a cover plus 4–7 informative slides, as few people scroll past ten slides. It is better to focus on answering real customer questions rather than adding more content.
- Listing and infographic generation
- Live price calculator
- Publishing on WB and Ozon