There is no universal answer to "how much you can earn on Ozon and Wildberries"—your margin depends on the purchase price, weight, category, and competition. However, you can calculate it for a specific product in a minute. Below is an honest calculation model based on real-time figures: they are pulled from the current tariff database, not from year-old screenshots.
What makes up your profit
Profit per sale = selling price − marketplace commission − logistics − purchase cost from supplier − Chinese company taxes. The commission on WB depends on the category: currently, according to the directory, it ranges from 1,5% to 26%, with a median of 21%.
A real-life example: a T-shirt for 2,500 ₽
- Purchase on 1688: 30 ¥ (at the calculation rate of 14,45 ₽/¥).
- Commission for the "T-shirts" category: 20% = 500 ₽.
- Logistics via light tariff (300 g): 0 ¥ ≈ 0 ₽.
- Chinese company taxes — approximately 6% of the margin under the preferential tax regime.
The remainder after these deductions is your gross profit per unit. From this, you must subtract advertising, defective goods, and returns—the share of these costs varies for everyone, so an honest calculation cannot promise "300,000 per year" as seen in course advertisements. The full methodology with formulas is in the article on unit economics.
What actually drives your margin
- Weight: logistics are charged based on weight—light products are forgiving of mistakes, heavy ones are not.
- Category: the commission range is from 1,5% to 26%—check this before purchasing, not after.
- Purchase price: negotiating on 1688 and buying in bulk yields more than optimizing advertising.
- Exchange rate: marketplace calculations use a rate with a coefficient—keep a buffer in your pricing.
Will the money actually arrive?
Payments to a Chinese account are sent to the Chinese company's bank account—methods and timelines are in the article on withdrawing money to China.
Frequently asked questions
How can I calculate my profit per sale on Wildberries and Ozon?
Profit is calculated by taking the selling price and subtracting the marketplace commission, logistics costs, purchase cost from your supplier, and Chinese company taxes. You should also account for advertising, returns, and defective goods to determine your actual gross profit.
What is the current commission range for products on Wildberries?
The commission on Wildberries depends on your product category, which currently ranges from 1,5% to 26% with a median of 21%.
How does product weight affect my unit economics?
Logistics fees are charged based on weight, meaning that light products are more forgiving of calculation mistakes than heavy items. You should always check the specific category commission and logistics costs before purchasing inventory.
How are payments handled for China-based sellers?
Payments for sales on these marketplaces are sent directly to the Chinese company's bank account. You can find specific details on the methods and timelines for this process in the article regarding withdrawing money to China.
- Live commissions and tariffs
- Central Bank exchange rate automatically
- Calculation down to the last cent