Packaging is the most common pitfall for initial shipments: the warehouse has the right to reject a batch that does not meet requirements, and the goods will be returned at the seller's expense. The rules are simple and identical for both platforms: intact packaging, a readable barcode, and accurate weight.
Basic requirements for WB and Ozon
- each unit must be in individual packaging capable of withstanding cross-border transport
- a barcode must be affixed to the packaging, readable by a scanner, with one code per item
- fragile items require cushioning; liquids must be sealed and are only permitted on approved routes
- weight and dimensions must match those declared in the product card: discrepancies lead to tariff recalculation or rejection of the shipment
- prohibited items (aerosols, weapons, etc.) are subject to platform-specific lists
Why weight equals money
WB calculates rates per kilogram, rounded up to 100g (0 ¥/kg + 0 ¥), while Ozon calculates by grams. Every extra 100g of packaging is a direct expense: across a thousand shipments, 'over-cautious' tape and heavier boxes turn into thousands of yuan. Calculations: WB by weight and Ozon by groups.
Labeling
- barcodes are generated in the seller dashboard, printed, and applied to each unit before handover
- labeling of shipment boxes (category, SKU, quantity) speeds up sorting
- Chestny ZNAK is not requested in the Chinese WB dashboard; for categories requiring mandatory labeling, the code is applied within the Russian Federation (approximately 10–30 ₽ per unit — factor this into your pricing)
How to avoid rejecting your first shipment
- entrust packaging and labeling to a fulfillment center — see what they do
- keep the first batch small: it is cheaper to catch packaging errors on 50 units
- photograph a reference package and provide it to the supplier as a standard
- verify the actual weight before handover — tariffs are recalculated based on actual data
Frequently asked questions
What are the main packaging requirements for items sent to Wildberries and Ozon?
Each item must be in individual packaging that can withstand cross-border transport and feature a readable barcode. Fragile items require cushioning, liquids must be sealed, and the weight and dimensions must match the product card.
How does the weight of my packaging affect my logistics costs?
Every extra 100g of packaging is a direct expense, as Wildberries calculates rates per kilogram at 0 ¥/kg plus 0 ¥. Using an oversized box for a lightweight product can also double your costs because rates for larger groups are based on the maximum of physical or volumetric weight.
Do I need to apply Chestny ZNAK labels to my goods in China?
No, Chestny ZNAK is not requested in the Chinese Wildberries dashboard. For categories requiring mandatory labeling, the code is applied within the Russian Federation at a cost of approximately 10–30 ₽ per unit.
What is the best way to ensure my first shipment is not rejected?
You should entrust packaging and labeling to a fulfillment center and keep your first batch small to catch errors early. Additionally, verify the actual weight before handover and provide your supplier with a photograph of a reference package to use as a standard.
- Product cards from 1688
- Live rates and commissions
- WB and Ozon orders in a single window