Short answer: for cross-border sales on Wildberries and Ozon Global, mandatory EAC certification is generally not required. The order is shipped to the buyer as goods for personal use, not as a commercial shipment — therefore, the standard 'EAC certificate or declaration of conformity for a batch' scheme does not apply here. This is one of the main differences between the cross-border model and local trade in Russia.
What are EAC and CU-TR
EAC (Eurasian Conformity) is a mark indicating that products comply with the requirements of the Eurasian Economic Union. It is applied to goods that have passed conformity assessment with EAEU technical regulations (also known as CU-TR — Customs Union Technical Regulations, which are the same thing). GOST-R is an older Russian system, which has been replaced by EAEU regulations for most goods.
Conformity assessment comes in two types: a declaration of conformity (simpler and cheaper, with the applicant bearing responsibility) and a certificate of conformity (involving testing in an accredited laboratory). The applicant must be an EAEU resident — a Chinese company cannot issue the document directly in its own name.
Why a certificate is usually not needed for cross-border
When selling through a Chinese account on WB or Ozon Global, the goods are stored in China and shipped to the buyer via postal service. Legally, this is an import of goods for personal use — the recipient is an individual, and the order is within the duty-free threshold. EAEU technical regulation requirements for mandatory EAC labeling do not apply to such shipments.
- The seller does not undergo testing or issue declarations for the batch.
- Customs clearance is handled by the marketplace and its carrier — read more in the article on customs clearance.
- Marketplace restrictions still apply: prohibited categories cannot be sold under any model.
When documents might still be requested
The marketplace has the right to request quality and safety documents following a customer complaint or during the moderation of specific categories — for example, children's goods, cosmetics, electronics, or items in contact with food. These are internal marketplace rules, not customs requirements: manufacturer documents (test reports, quality passports) are usually sufficient. Check the requirements for your specific category in the WB and Ozon rules for your product listing.
What the seller should do in practice
- Check that your product does not fall into the marketplace's prohibited categories.
- Collect basic quality documents from the manufacturer — they will be useful during moderation and disputes.
- Do not order an 'EAC certificate' from intermediaries for cross-border sales: it is not required for this model.
- When switching to a local model, allocate time and budget for certification according to EAEU regulations.
Frequently asked questions
Do I need an EAC certificate to sell my products on Wildberries or Ozon Global from China?
No, mandatory EAC certification is generally not required for cross-border sales because these shipments are classified as goods for personal use rather than commercial batches.
Can a Chinese company issue an EAC certificate directly for its products?
No, a Chinese company cannot issue an EAC certificate or declaration of conformity because the applicant must be a resident of the Eurasian Economic Union.
Why might the marketplace ask for quality documents if EAC certification is not required?
Marketplaces may request documents like test reports or quality passports following customer complaints or during the moderation of specific categories such as cosmetics, electronics, or children's goods.
Is there a difference in certification requirements between cross-border sales and shipping to a local Russian warehouse?
Yes, while cross-border sales do not require EAC certification, shipping batches to warehouses in Russia requires an EAEU declaration or certificate, as these two models cannot be mixed.
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