Cross-border returns do not go back to China; they remain at the marketplace warehouses in Russia and are put back on sale. Sellers do not need to configure anything: return logistics work by default, following the same scheme as for Russian sellers.
How returns work on WB
- the buyer refuses the item — at the pickup point or after receipt
- the item is returned to the nearest WB warehouse in the Russian Federation — distribution is automatic
- the product card is back on sale with stock at the Russian warehouse
- statuses and financial movements are visible in the dashboard, all in yuan
The future of unsold stock depends on your dashboard settings: resale or disposal. Returning items to China is economically unfeasible and is not provided for by the scheme.
What about the money
- return = sale did not take place: revenue for this order is not credited
- logistics costs already incurred (China → Russia) are not refunded — this is the cost of the return for the seller
- the redemption rate in the Chinese dashboard reaches 90% — return losses are lower than those of Russian accounts
- factoring a 10–15% non-redemption rate into your unit economics is a fair practice
How it works with Ozon Global
The logic is the same: returns remain in Russia and are either resold or disposed of according to marketplace rules. Disputes (defects, wrong item) are resolved via the dashboard — returns and disputes on Ozon.
Frequently asked questions
Can I retrieve returned items?
It is economically unfeasible: shipping back to China is more expensive than the item itself. The available options are resale from the Russian warehouse or disposal, which can be selected in the dashboard settings.
Who pays for return shipping to the warehouse?
Return logistics within Russia are part of the marketplace mechanics; the seller's main loss is the already paid cross-border route and the capital tied up in the inventory.
Do returns affect product card rankings?
Directly — through ratings (low scores often accompany returns) and indirectly — through conversion rates. A product card that answers questions honestly before purchase is returned less often: what to check.
Do returned items from Russian customers get shipped back to my warehouse in China?
No, cross-border returns do not go back to China. They remain at the marketplace warehouses in Russia to be put back on sale or disposed of based on your dashboard settings.
Will I get paid for an order if the customer returns the item?
No, if a return occurs, the sale is considered void and revenue for that order is not credited to you. Additionally, the logistics costs for the initial shipment from China to Russia are not refunded.
What is a reasonable non-redemption rate to plan for in my unit economics?
It is a fair practice to factor a 10–15% non-redemption rate into your unit economics. You can help reduce these returns by providing honest photos and accurate size charts to manage customer expectations.
How are returns handled for Ozon Global compared to Wildberries?
The logic is the same for both marketplaces: returns remain in Russia and are either resold or disposed of according to the platform's rules. Disputes regarding defects or wrong items are resolved directly through your dashboard.
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