Ozon content rating is a score from 0 to 100 indicating how well a product card is filled: up to 39 is low, 40–79 is basic, and 80–100 is high. There are no penalties for a low rating, but a high rating correlates with search ranking: a complete card ranks higher and converts better.
What maximizes your score
- 8 photos and 1 video
- filled-in specifications based on the list provided in the seller portal for your category
- a detailed, informative description in Russian
- rich content increases both your score and conversion rate
Where to check
- Products → Product list — the rating is displayed for each item
- when creating or editing a card — the system provides prompts on what is missing
- via API and in reports — for bulk audits
Specifics for Chinese goods
Cards imported from 1688 start with limited content: few photos, empty specifications, and machine-translated descriptions. The platform's auto-generation feature handles this automatically—translation, specifications, and infographics: localization rules.
Frequently asked questions
Does the content rating affect commissions or fees?
No, only search position and conversion. Commissions are determined by category and price — rate table. However, there is a direct financial impact: a card with complete content receives more impressions and converts better for every hundred visits.
What provides the most points?
A set of 8 photos and a video covers the media portion; fully filled specifications account for the other half. Rich content provides an additional boost. The easiest way to gain points is through specifications: it is simply a matter of filling in the fields.
How to increase the rating for dozens of cards at once?
Download the template for your category, fill in the missing attributes in the spreadsheet, and upload it back. For cards generated from 1688, specifications are filled in automatically during generation—you only need to add the media.
Does having a low content rating lead to penalties on Ozon?
There are no penalties for a low rating. However, a high rating correlates with better search ranking and higher conversion rates.
What is the fastest way to improve my product card rating?
The easiest way to gain points is by fully filling in the specifications fields provided in the seller portal. Following the system's prompts can raise a card's rating from 40 to 80+ in minutes.
How can I check the content rating for my products?
You can view the rating for each item in the Products list, see prompts while editing a card, or use API and reports for bulk audits.
How do I handle content for products imported from 1688?
The platform's auto-generation feature automatically handles translation, specifications, and infographics for these cards. You only need to add the required media, such as 8 photos and a video, to complete the content.
- Cards from 1688
- Full specifications and infographics
- Publishing on WB and Ozon