How Ozon search works and how to get your Chinese products into search results

Moderation (minutes to hours) plus indexing (about an hour). If the product is not visible after 24 hours, check the indexing error report: most often, mandatory attributes are missing.

Position is determined by competition across several factors: content rating, price relative to the market, ratings, and delivery speed. The "What affects search position" tool shows your gap behind leaders for each factor.

The title should be natural and accurate; Ozon detects keyword stuffing. The effective approach is to use the exact product type in the title + fully completed specifications: search algorithms pull signals from them.

Products must have all mandatory attributes to be indexed and appear in search. You can check for indexing errors in the Analytics section under Reports.

Ranking is determined by your content rating, product ratings, delivery speed, and your price index relative to competitors. You can use the 'What affects search position' tool to compare your parameters against top-ranking products.

Maintaining a competitive price relative to the market provides a search boost of up to 7.5%, with even higher potential for Premium users. You can monitor how your pricing compares to the market using your dashboard analytics.

The system may hide products if they are predicted not to sell for 30 days. You can address this by improving your content, adjusting your pricing, using advertising, or removing the item from your assortment.