Returns in the Chinese WB account do not require setup: items refused by customers are automatically routed to the nearest WB warehouse in Russia and put back on sale. The seller sees these movements in the financial report in yuan.
How returns work
- customer refuses the item at a pickup point or after receipt
- the WB algorithm routes the item to the nearest collection point; no setup required
- the item is back on sale from the Russian warehouse
- disposal of remaining stock depends on account settings: resale or liquidation
Financial aspect
- revenue from a failed sale is not credited
- cross-border logistics costs are not refunded—this constitutes the cost of the return
- the redemption rate in the Chinese account reaches 90%—losses are lower than in the Russian model
- unit economics should account for a 10–15% non-redemption rate: calculation
Claims and disputes
Disputed cases (defects, missing items) are handled via the account: customer photos and the platform's decision. Photos of packaging from the fulfillment center are the seller's primary evidence; photographing every batch is cheap insurance.
Frequently asked questions
Is the WB commission refunded when an item is returned?
The sale did not take place, so no commission is charged. The seller's losses on a return consist of the already paid cross-border logistics and the time the item spends in transit back to the warehouse before being put on sale again.
Where to find returns in the account?
In the financial report—return movements are reflected in yuan, and the status is visible for each order. A steady increase in returns for a specific card is a signal to fix its content, not the logistics.
Can I prevent the resale of returned items?
The fate of the remaining stock is managed via account settings: resale or liquidation. For most categories, resale is more profitable—the item is already in Russia and can be sold with a short delivery time.
Do I need to manually configure return settings for my Wildberries account?
No, returns do not require setup. Items refused by customers are automatically routed to the nearest Wildberries warehouse in Russia and put back on sale.
What costs do I incur when a customer returns an item?
The seller does not pay a commission for a failed sale, but cross-border logistics costs are not refunded. These logistics costs constitute the primary expense of the return.
Where can I track the status of returned items?
You can view return movements and order statuses in your financial report in yuan. If you notice a steady increase in returns for a specific card, it is a signal to improve your product content.
Can I choose what happens to my returned inventory?
Yes, the disposal of remaining stock is managed through your account settings where you can choose between resale or liquidation. Resale is typically more profitable because the item is already located in Russia.
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